How To Build Your Brand When You Don't Know Where To Start

What does "build your brand" actually mean? Your brand is you. Everything you have done online and everything you want to do.

Building your brand means creating the online presence which will be what you represent as a whole.

Your "you" brand is what you are creating.

Now that is not to say that your brand can't be adjusted as you move forward. It most certainly can. I personally am still in the process of adjusting and building my brand. I have been researching how to refine this and have listed here the best practices I have found.

What Should Your Brand Look Like And How To Figure It Out:

1. List some of your favorite things
2. List some of your beliefs
3. List some of the favorite activities
4. What are some things you know well
5. What are some digital things you could create for your audience based on what you know
6. What information do you already have about the top of your list
7. What could you do continuing research on?
8. How does all this help represent the way you want the worked to view you and your concepts
9. Who do I follow online and want to be like them? This will help you the most if your a bit lost. What does this person represent? Is this consistent with what you want to do?

When you write all of this down then you will have what you want to be. Now you can think about what you want to represent and refine this list. Now you have a brand you want to be.

Image Matters

 

Now don't forget how much your image says about you. Your clothing, style, and personal image will define the first impression any of your future tribe get of you. Identify yourself with a group of people with similar values and look at how they dress in their personal images or videos.

Is the way you dress and present yourself in line with this type of style? How can you adjust your presented image to better represent what your brand is?

Applying Brand To Your Online Presence

What do you need to do for your current online presence?

1. Start adjusting your future posts, tweets, pins and anything else you put out there.
2. Is there anything you have previously put up that goes against what you want to represent? Do you think well it has a lot of engagement? If that engagement don't represent who you are then delete it even if it draws back engagement. 
3. You will see an increase in engagement that represent the tribe you want to be part of. After all you should be trying to create a place where people of similar ideas and beliefs can come together without being looked down upon by people with dissimilar beliefs. 
4. Don't worry about losing some followers at this point in your brand building because it might happen. You will lose the excess followers who would not be on par from those who are truly part of your tribe.

 Don't Be Scared Of Who You Want To Represent As Yourself.

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